Duang: The semiotic interpretation and perception of the Bajau-sama community in Sabah

Halina Sendera Mohd Yakin and Saidatul Nornis Hj. Mahali Duang: The semiotic interpretation and perception of the Bajau-sama community in Sabah. Jurnal Komunikasi, Malaysian Journal of Communication, 24. pp. 63-71. ISSN 2289-151X (P-ISSN) , 2289-1528 (E-ISSN)

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Sabah is not only famous for its beautiful and breathtaking fauna and flora, it is also known for its multiethnicity which has more than 40 different ethnic groups including the sub-ethnic groups. The second largest ethnic group in Sabah is the Bajau. This article will portray and explicate the non-verbal aspects of communication in the Bajau tradition, mainly on matters relating to the demise customs or the ngeduang ceremony. This study is conducted in Kota Belud where a sizeable Bajau community with their own culture and the size inhabited in that area. The demise customs or the death rituals are slightly similar to the demise customs of the Malay community. The content and presentation of duang has changed over time depending on the financial status, trend and life style of the people. The changes of the duang, either for the contents as well as the presentation have different covert meaning, depending on the wish of the duang owner and the interpretation and perception of duang recipient and guests.

Item Type: Article
Keyword: Non-verbal , Custom , Communication , Multiethnic , Indigenous culture
Subjects: D World History and History Of Europe, Asia, Africa, Australia, New Zealand, Etc. > DS Asia > DS1-937 History of Asia > DS520-560.72 Southeast Asia > DS591-599 Malaysia. Malay Peninsula. Straits Settlements > DS597.22-599 Local history and description > DS597.33-597.34 Sabah. British North Borneo
H Social Sciences > HT Communities. Classes. Races > HT51-1595 Communities. Classes. Races > HT1501-1595 Races: Including race as a social group and race relations in general
Department: CENTRE > Centre for the Promotion of Knowledge and Language Learning
Depositing User: DG MASNIAH AHMAD -
Date Deposited: 20 Jul 2022 08:46
Last Modified: 20 Jul 2022 08:46
URI: https://eprints.ums.edu.my/id/eprint/33084

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