Religiosity And Its Consequences in Halal Food Purchasing Behaviour: An Empirical Evidence from Tarakan, Indonesia and Tawau, Malaysia

Marso and Haslinda Hasan (2019) Religiosity And Its Consequences in Halal Food Purchasing Behaviour: An Empirical Evidence from Tarakan, Indonesia and Tawau, Malaysia. Journal of the Asian Academy of Applied Business, 6. pp. 1-15. ISSN 1675-9869

	Text Religiosity And Its Consequences in Halal Food Purchasing Behaviour.pdf Download (40kB)
	Text Religiosity And Its Consequences in Halal Food Purchasing Behaviour1.pdf Restricted to Registered users only Download (658kB) \| Request a copy

URL: https://jurcon.ums.edu.my/ojums/index.php/JAAAB/ar...

Abstract

Halal is a religious issue and an opportunity to increase sale and acquire a competitive advantage. This study aims to present the structural relationship between religiosity, attitude, and behavioural intention towards purchasing halal products. A total of 299 valid and usable questionnaires were obtained from the respondents in Tarakan (Indonesia) and Tawau (Malaysia). Employing SEM-PLS approach, data was analyzed using SmartPLS Professional 3.0. The findings demonstrated that religiosity directly and significantly influenced attitude; religiosity directly and significantly influenced intention; attitude directly influenced behavioural intention; the mediating role of attitude towards the influence of religiosity on behavioural intention is partially mediated. Theoretically, the findings affected the development of consumer behaviour theory through Value-Attitude-Behaviour (VAB) Hierarchy Model. The results would benefit the industry players and policymakers to improve their marketing strategy and policy decisions of making Indonesia and Malaysia Muslim consumers be more aware and support the halal foods and products.

Item Type:	Article
Keyword:	VAB model , Religiosity , Attitude , Purchasing behaviour , Halal food
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1-610 Islam. Bahai Faith. Theosophy, etc. > BP1-253 Islam > BP174-190 The practice of Islam > BP188-190 Islamic religious life H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	13 Jul 2022 04:40
Last Modified:	13 Jul 2022 04:40
URI:	https://eprints.ums.edu.my/id/eprint/33179

Actions (login required)

View Item