The effect of social feature quality on the social commerce system

Nona Masnie Mohd. Nistah and Maryati Mohd. Yusof and Suaini Sura and Ook, Lee (2019) The effect of social feature quality on the social commerce system. International Journal of Advanced Computer Science and Applications (IJACSA), 10. pp. 136-140. ISSN 2156-5570 (P-ISSN) , 2158-107X (E-ISSN)

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Abstract

The emergence of social networks has triggered the evolution of e-commerce to what is now known as social-commerce (s-commerce). However, s-commerce users experience problems related to its social features that affect s-commerce effectiveness. Therefore, the paper examines the effect of social feature quality (SFQ) determinants on s-commerce from customer perspective by adapting the information systems success model. A total of 220 online survey responses were analyzed by using confirmatory factor analysis and the structural equitation model to test the proposed model. SFQ shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system, whereas relationship support quality shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system but not on social support. A significant relationship is also identified among perceived usefulness, customer satisfaction, and net benefits of an s-commerce system.

Item Type:	Article
Keyword:	Social feature quality , Relationship support , Social support , S-commerce , E-commerce , Customer satisfaction
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business H Social Sciences > HM Sociology (General) > HM(1)-1281 Sociology > HM701 Social systems
Department:	FACULTY > Faculty of Computing and Informatics
Depositing User:	SAFRUDIN BIN DARUN -
Date Deposited:	21 Jul 2022 16:23
Last Modified:	21 Jul 2022 16:23
URI:	https://eprints.ums.edu.my/id/eprint/33485

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