Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement

Joya A. Kemper and Xue, Bai and Fang, Zhao and Tung, Moi Chiew and Felix Septianto and Yuri Seo (2022) Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement. Journal of Business Research, 142. pp. 875-885. ISSN 0148-2963

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Abstract

With the advent of the digital experience economy, contemporary luxury brands have embraced social media as an important channel for improving brand perceptions and developing customer relationships. This is because encouraging consumers to share luxury purchases on social media offers a strategic value for luxury brands. The present research investigates the conditions under which consumers are more likely to share luxury (vs. nonluxury) purchases on social media. Across two experiments, we establish that luxury (vs. non-luxury) purchases are shared more when they are associated with material (vs. experiential) consumption, and among consumers with a high (vs. low) sense of entitlement. These findings make several theoretical and managerial contributions, providing avenues for future research on what consumers do with luxury brands on social media.

Item Type:	Article
Keyword:	Luxury , Sharing on social media , Material purchases , Entitlement , Experiential purchase
Subjects:	H Social Sciences > HB Economic theory. Demography > HB1-3840 Economic theory. Demography
Department:	SCHOOL > School of Business and Economics
Depositing User:	DG MASNIAH AHMAD -
Date Deposited:	03 Aug 2022 12:20
Last Modified:	03 Aug 2022 12:27
URI:	https://eprints.ums.edu.my/id/eprint/33669

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