Improving the resilience of small-scale food entrepreneurs in the new norm through government assistance during Covid-19 pandemic era

Harifah Mohd Noor and Rima Abdul Rahman and Ubong Imang and Adilah Md. Ramli and Tatas Hardo Brotosudarmo (2022) Improving the resilience of small-scale food entrepreneurs in the new norm through government assistance during Covid-19 pandemic era. In: 10th Asian Conference on Environment-Behaviour Studies, 8 - 9 Jun 2022, Holiday Villa Beach Resort, Cherating, Malaysia.

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Abstract

The presence of small-scale food enterprises contributes significantly to the country's income while also providing numerous job opportunities in the community. The purpose of this study was to look at how small-scale food entrepreneurs try to stay in business while dealing with the effects of COVID-19. The resilience factor was developed using factor analysis, and descriptive analysis was used to examine demography, resilience practices, and the assistance in improving entrepreneurial resilience. This research has identified three resilience factors: add skills, new strategies, and reduce expenses. However, entrepreneurs must improve their resilience by utilizing government assistance. As a result, the government must be vigilant in providing entrepreneurs with the assistance they require to rehabilitate businesses affected by the COVID-19 pandemic.

Item Type:	Conference or Workshop Item (Paper)
Keyword:	SMEs , New norms , Resilience , Government assistance
Subjects:	H Social Sciences > HB Economic theory. Demography > HB1-3840 Economic theory. Demography > HB522-715 Income. Factor shares > HB615-715 Entrepreneurship. Risk and uncertainty. Property
Department:	FACULTY > Faculty of Social Sciences and Humanities
Depositing User:	SAFRUDIN BIN DARUN -
Date Deposited:	15 Sep 2022 08:43
Last Modified:	15 Sep 2022 08:44
URI:	https://eprints.ums.edu.my/id/eprint/33937

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