Patterns of Social Media Usage among Malaysians During the Covid-19 Pandemic

Aisah Meri and Syahruddin Awang Ahmad and Sitinurbayu Mohd Yusoff and Noor Syakirah Zakaria and Fauzie Sarjono and Amrullah Maraining and Zainuddin Baco (2022) Patterns of Social Media Usage among Malaysians During the Covid-19 Pandemic. Humanities and Social Sciences Letters, 10 (1). pp. 27-35. ISSN 2312-4318 (E-ISSN) , 2312-5659 (P-ISSN)

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Abstract

This paper explores the use of social media among Malaysians during the Covid-19 pandemic. Questionnaires were distributed to 424 people in Malaysia who were directly affected by the Covid-19 pandemic. The research findings revealed that the main reasons that drove people to use social media were cognitive aspects, escapism, affective factors, and social integration. The data also shows that Malaysians frequently employed social media to search for information, for diversion purposes, and due to habit. Meanwhile, the highest levels of gratifications were derived from factors of convenience, surveillance, and interpersonal discussion. This study concludes that social media plays a crucial role for Malaysians while confronting the Covid-19 pandemic, alongside other media components. It cannot be denied that technology also influenced uses and gratifications among the audiences. The uniqueness of social media, coupled with the smartphone, gives it a distinct advantage over other media forms. The audiences had at their disposal a multitude of information that could bring numerous usages and forms of gratifications.

Item Type:	Article
Keyword:	Needs , Uses , Gratifications , Social media , Audiences , Covid-19
Subjects:	R Medicine > RA Public aspects of medicine > RA1-1270 Public aspects of medicine > RA421-790.95 Public health. Hygiene. Preventive medicine > RA648.5-767 Epidemics. Epidemiology. Quarantine. Disinfection
Department:	FACULTY > Faculty of Social Sciences and Humanities
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	29 Aug 2022 10:49
Last Modified:	29 Aug 2022 10:49
URI:	https://eprints.ums.edu.my/id/eprint/34015

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