Visitors’ Willingness to Pay (WTP) at Kionsom Recreation Centre, Inanam, Kota Kinabalu, Sabah

Andy Russel Mojiol and Ziyad Zamri and Muhammad Azrul Hilmi and Maskir Gitom (2017) Visitors’ Willingness to Pay (WTP) at Kionsom Recreation Centre, Inanam, Kota Kinabalu, Sabah. Transactions on Science and Technology, 4 (2). pp. 174-182. ISSN 2289-8786

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URL: http://tost.unise.org/pdfs/vol4/no2/4x2x174x182.pd...

Abstract

Aim of this study is to determine the willingness to pay (WTP) of visitors to pay admission fees for conservation at Kionsom Recreation Centre (KRC) and opinion on ecosystem services of KRC. Contingent Valuation Method (CVM) of WTP is used to find out the respondent’s payment valuation on study areas by using open-ended payment vehicle. 140 of questionnaire is distributed in the area using convenience sampling but only 100 questionnaires are selected as they are fully answered by the respondents. Result showed that factor of WTP influenced by gender, age and distance between respondent’s place to Kionsom Recreational Centre. A regression model was created and the results shows that gender, age and distance have relationship on the amount of WTP that stated by respondents. Mean maximum WTP by per visitor to KRC is RM 2.89. Besides, most of the respondents valued highly the services of tree and ecosystem services of the site. The visitors also agrees that conservation fee collected are suitable for development purposes and add more recreation activities to attract visitor to visit Kionsom Recreational Centre (KRC). Future study on differences payment vehicle and elicitation method of contingent valuation on the site is highly recommended.

Item Type:	Article
Keyword:	Willingness to pay , WTP , Eco-tourism , Kionsom Recreation Centre , KRC , Ecosystem services , Conservation
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure > GV1-1860 Recreation. Leisure Q Science > QH Natural history > QH1-278.5 Natural history (General) > QH1-(199.5) General Including nature conservation, geographical distribution
Department:	FACULTY > Faculty of Tropical Forestry
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	15 Sep 2022 08:30
Last Modified:	15 Sep 2022 08:30
URI:	https://eprints.ums.edu.my/id/eprint/34097

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