Impacts and measures covid-19 pandemic and tourism industry in Sabah

Jaratin Lily and Sidah Idris and Tamsang Andi Kele and Chan, Jennifer Kim Lian (2022) Impacts and measures covid-19 pandemic and tourism industry in Sabah. Journal of Sustainability Science and Management, 17 (8). pp. 1-21. ISSN 2672-7226

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Abstract

The COVID-19 pandemic has had a significant adverse influence on the country’s economic and social situation, especially with regard to the tourism industry. This study examines the implications of the global pandemic on the tourism industry in Sabah, the study will consider the impact of the movement control order (MCO) and other mitigating measures adopted by tourism industry players. The survey and focus group findings indicate that the pandemic has had a significant impact on the tourism industry in the state, compelling operators and policymakers to re-evaluate current response strategies. The adoption of the MCO in response to the pandemic has resulted in business interruptions and income loss for tourism industry service-providers, with most of them losing more than 80% of their revenues. Diversification is one of the strategies used by operators in the industry to ensure long- and short-term viability. Meanwhile, a government vaccination program is a long-term strategy aimed at ensuring that the tourism sector in Sabah can return to normalcy. As with any study, this study too has limitations in terms of the number of industry sectors studied and sample size used to collect data.

Item Type:	Article
Keyword:	COVID-19 , Movement control order , Tourism , Sabah
Subjects:	G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) > G154.9-155.8 Travel and state. Tourism R Medicine > RA Public aspects of medicine > RA1-1270 Public aspects of medicine > RA421-790.95 Public health. Hygiene. Preventive medicine > RA648.5-767 Epidemics. Epidemiology. Quarantine. Disinfection
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	13 Oct 2022 12:41
Last Modified:	13 Oct 2022 12:41
URI:	https://eprints.ums.edu.my/id/eprint/34460

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