Idyawati Hussein and Esmadi Abu Abu Seman and Mohd Yuszren Yusak (2006) Persuasive e-commerce website design assistant tool. In: 2nd International Conference on Advances in Education, Commerce and Governance: Technology s Impact on Individuals, Culture and Society, INTERNET SOCIETY 2006, IS06, 12-14 June 2006, The New Forest.
Full text not available from this repository.Abstract
e-Commerce websites that are not structured or planned can convey the wrong message to users at best and at worse are the cause of fatigue and stress. A poorly-constructed interface will repel users, lose sales, do damage to a company's brand, and simply become an irrelevance to the business. An excess of visual, text and/or audio information burdens the user, who in turn will discard the underlying messages that the site is attempting to convey. The success of a well designed e-commerce websites can be measured through the experience of a user, and the information the user imparts from the event. The aim, therefore, of any multimedia designer especially a persuasive e-commerce website designer is to understand the needs of any potential user to effectively convey the central themes of the design and promote comprehension of the services/products/information on display.
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Keyword: | Cognitive model, Comprehension, Create creativity, Human information processing, Multi-sensory interaction, Paradigm shift, Psychological knowledge |
| Subjects: | H Social Sciences > HF Commerce |
| Department: | SCHOOL > Labuan School of Informatics Science |
| Depositing User: | ADMIN ADMIN |
| Date Deposited: | 28 Feb 2012 14:11 |
| Last Modified: | 29 Dec 2014 16:25 |
| URI: | https://eprints.ums.edu.my/id/eprint/3617 |
Actions (login required)
 |
View Item |