The attributes of e-commerce on e-customer satisfaction

Zi, Meng Wang and Toh, Pei Sung and Brahim Chekima (2022) The attributes of e-commerce on e-customer satisfaction. Business and Management Horizons, 10 (2). pp. 1-16. ISSN 2326-0297

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Due to the advancement of Internet technology and the globalization of commerce, e-commerce is developing at an unexpected speed. With the rise of China’s e-commerce industry and the substantial increase in the number of merchants, the competition in its industry has also increased. In this context, consumer satisfaction is all affected, so this paper conceptually discusses the attributes of e-commerce on e-customer satisfaction. The reviewed literature highlights factors and issues of importance in developing a research framework for future empirical research on this topic.

Item Type: Article
Keyword: E-commerce, Customer satisfaction
Subjects: H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5548.7-5548.85 Industrial psychology
Department: FACULTY > Faculty of Business, Economics and Accounting
Depositing User: DG MASNIAH AHMAD -
Date Deposited: 22 Aug 2023 10:16
Last Modified: 22 Aug 2023 10:16

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