Systematic Review of E-Servicescape

Teng Xi and Bamini KPD Balakrishnan (2023) Systematic Review of E-Servicescape. Malaysian Journal of Business and Economics (MJBE), 10 (1). pp. 129-141. ISSN 2289-6856

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Abstract

This paper aims to systematically review the development of the literature on e-servicescape conceptualization and its impacts on customers. It also aims to analyze the research gap and future direction of e-servicescape studies. A systematic review and analysis were conducted on 38 e-servicescape studies published between 2004 and 2021. It presented the description and analysis of the context and dimensions of e-servicescape, research methods and theoriesof e-servicescape studies, and impacts on customers by e-Servicescape perspectives. The future development of the conceptualization e-servicescape is also presented. Thispaper is the first systematic review of theconcept of e-servicescape. It aims to stimulate researchers to explore more dimensions of thee-servicescape for emerging topics and involve ore digital and virtual atmospherics.

Item Type:	Article
Keyword:	E-servicescape, E-servicescape dimensions, customer behaviour, virtual environment, online shopping, systematic review
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	26 Sep 2023 10:01
Last Modified:	26 Sep 2023 10:01
URI:	https://eprints.ums.edu.my/id/eprint/37395

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