Sustainable Business Practices and Value Creation: Peer-reviewed | Open Access Ecotourism Operators and Small and Medium Businesses in Sandakan

Chan, Jennifer Kim Lian and Beatrice Lim Fui Yee (2023) Sustainable Business Practices and Value Creation: Peer-reviewed | Open Access Ecotourism Operators and Small and Medium Businesses in Sandakan. Journal of Humanities and Social Sciences Research, 5. pp. 89-97. ISSN 2682-9096

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Abstract

This research paper presents empirical findings on the significance of sustainable practices implemented by ecotourism operators and small and medium businesses in Sandakan, Sabah. Employing a quantitative methodology, the study emphasises the awareness of environmental, social, and economic factors, as well as the challenges associated with implementing sustainable and responsible practices. The findings indicate that effective sustainable management maximises the social and economic benefits for the local community, cultural heritage, and environment, while also minimising negative impacts. Therefore, maintaining credible, sustainable, and responsible business practices in the long-term can yield positive effects on the environment, society, and economy

Item Type:	Article
Keyword:	Sustainable practices, Ecotourism operators, Small medium businesses, Sabah
Subjects:	G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	05 Feb 2024 15:24
Last Modified:	05 Feb 2024 15:24
URI:	https://eprints.ums.edu.my/id/eprint/38130

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