Determinism of Media Technology and Distortion of Siri' Culture

Muhammad Qadaruddin and Wahyuddin Bakri and Jalihah Md Shah and Irlan Cahyadi and Andini Sasriani (2023) Determinism of Media Technology and Distortion of Siri' Culture. Communicatus: Jurnal Ilmu Komunikasi, 7 (2). pp. 163-184.

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Abstract

The rapid development of communication technology, particularly in social media platforms such as Facebook, TikTok, and Instagram, profoundly influences the entire human experience. The influence includes cultural shifts among adolescents, precisely distortions to the "Siri" culture that affects their self-concept, self-esteem, and self-image. This qualitative research aimed to analyze changes in the Siri' culture in communication among adolescents, the impact of communication media technology, and indicators of Siri' character building. The data was collected through observations, surveys, and interviews. The results showed two main findings: first, in the culture of adolescents in Parepare City, Siri' is interpreted as a local philosophy that emphasizes the importance of maintaining self-respect in the daily style, speech, and behavior. It has a direct impact on the formation of adolescents' self-concept. The second, media technology has a significant influence on cultural changes and adolescents' self-concept (macca, lempu, warani, getting), self-esteem (penggalik), and self-image (malebbi, mekkeade, makanja).

Item Type: Article
Keyword: Determinism, Technology, Culture, Distortion, Siri’
Subjects: P Language and Literature > P Philology. Linguistics > P1-1091 Philology. Linguistics > P87-96 Communication. Mass media
T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK1-9971 Electrical engineering. Electronics. Nuclear engineering > TK7800-8360 Electronics
Department: FACULTY > Faculty of Social Sciences and Humanities
Depositing User: SITI AZIZAH BINTI IDRIS -
Date Deposited: 13 May 2024 15:21
Last Modified: 13 May 2024 15:21
URI: https://eprints.ums.edu.my/id/eprint/38651

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