Evaluating the business model innovation of small snack food production enterprises in China based on the varim model

Li Haibo and Noor Fzlinda Fabeil (2023) Evaluating the business model innovation of small snack food production enterprises in China based on the varim model. Malaysian Journal of Business and Economics (MJBE), 10 (2). pp. 9-19. ISSN 2289-6856

	Text ABSTRACT.pdf Download (36kB)
	Text FULL TEXT.pdf Restricted to Registered users only Download (357kB)

URL: https://jurcon.ums.edu.my/ojums/index.php/mjbe/art...

Abstract

This paper examines the business model innovation situation, evaluation, and key factors of small snack food production enterprises in China and provides suggestions for enterprises. A questionnaire designed using the VARIM model evaluates business model innovation based on five aspects, combined with the influential role of relational resources, digital technology, and long tail theory. It is hypothesized that relational resources, digital technology, and long tail theory have a positive impact on business model innovation, and that the VARIM model assesses profitability potential. It is hypothesized that firms should utilize these factors for business model innovation to improve competitiveness and sustainability. The findings and conclusions of this paper are based on assumptions and speculations, which need to be verified and corrected by subsequent practical investigations.

Item Type:	Article
Keyword:	Business model innovation, VARIM, Snack food, Questionnaire, Digital technology
Subjects:	H Social Sciences > HB Economic theory. Demography > HB1-3840 Economic theory. Demography H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD2350.8-2356 Large industry. Factory system. Big business > HD2709-2930.7 Corporations Including international business enterprises, diversification, industrial concentration, public utilities T Technology > TX Home economics > TX1-1110 Home economics > TX341-641 Nutrition. Foods and food supply
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	24 May 2024 09:40
Last Modified:	24 May 2024 09:40
URI:	https://eprints.ums.edu.my/id/eprint/38752

Actions (login required)

View Item