A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah

Putriku Nuraishah Khairanni Asby and Adilah Md Ramli and Kamarul Mizal Marzuki and Teuku Afrizal Teuku Anuar (2024) A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah.

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Abstract

Study based on small and medium entrepreneurs (SME) shows that tourism has increased since 2019. However, the involvement of Tourism SMEs in the food heritage industry still needs to be improved. A qualitative research design was proposed to investigate the matter, and a pilot study was initiated. This paper aims to understand opportunities in the heritage food industry and explore the challenges. Tourism SMEs of food heritage producers are the informants to understand their business. This pilot study was done to help researchers gain first-hand experience with the settings and data collection to strengthen their confidence in executing the research.

Item Type:	Proceedings
Keyword:	Opportunities, Challenges, SME Tourism, Food Heritage
Subjects:	G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) > G154.9-155.8 Travel and state. Tourism H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD1401-2210 Agriculture
Department:	FACULTY > Faculty of Food Science and Nutrition
Depositing User:	ABDULLAH BIN SABUDIN -
Date Deposited:	04 Jul 2024 14:15
Last Modified:	04 Jul 2024 14:15
URI:	https://eprints.ums.edu.my/id/eprint/39037

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