SMEs E-Commerce Functional Value and Brand Performance: The Role of Internal and External Stimuli

Masran Tamin and Azaze Azizi Abdul Adis (2023) SMEs E-Commerce Functional Value and Brand Performance: The Role of Internal and External Stimuli.

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Abstract

The rapidly evolving digital landscape has positioned small and medium enterprises (SMEs) at the forefront of e-commerce growth. Shifting to online business has recently been identified as a strategic resource for SMEs’ competitive advantage. Thus, e-commerce and brand performance are integral components of SMEs' online business strategies. This study adopts the S-O-R framework as the theoretical foundation to examine the impact of both external and internal Stimuli (i.e., relative advantage, compatibility, government support, and supplier pressure) that trigger SMEs cognitive and affective states, i.e., Organism (e-commerce functional value), and Response (brand performance) in SMEs online business. Survey data were gathered from 152 Malaysian SMEs online business. Data were analyzed using SmartPLS software. The study discovers the significant and insignificant relationships between relative advantage, compatibility, government support, supplier pressure, e-commerce functional value and brand performance. As e-commerce continues to redefine the SMEs online business landscape, this research offers valuable insights for SMEs seeking to leverage e-commerce effectively and enhance SMEs brand performance.

Item Type:	Proceedings
Keyword:	Small and Medium Enterprises (SMEs), E-Commerce functional value, Brand performance
Subjects:	H Social Sciences > HB Economic theory. Demography > HB1-3840 Economic theory. Demography H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	31 Jul 2024 12:08
Last Modified:	31 Jul 2024 12:08
URI:	https://eprints.ums.edu.my/id/eprint/39332

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