Ranking Determinants of Students’ Choice in Selecting a University

Siti Rahayu Mohd. Hashim and Nielson Lorensius (2022) Ranking Determinants of Students’ Choice in Selecting a University.

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Abstract

There are many criteria that contribute to the final decision in selecting a university. It is crucial for any university to understand and identify the most important criteria that lead to the student's university selection. It will definitely help a university to plan and redevelop its promotional materials and approaches in order to increase the number of students enrolled at their respected university. This study aims to determine the determinant factors, identify the most important factors affecting university selection among students and compare the determinants’ ranking between groups. Factor analysis was conducted to determine the significant factors whereas Multiple Weighted-Score analysis (MWS) was used to rank the factors. There were 226 first year students from University Malaysia Sabah (UMS) participated in this study. An online survey was carried out using a self-developed instrument which consists of nine criteria or factors. Seven determinants were identified from the factor análysis which are Promotion, Reputation, Recommendation, Financial Reason, Friend Enrolled, Family Enrolled, Distance and Location. The result of the analysis found that Reputation, Distance and Location, Financial Reason and Recommendation are the top four determinants of the students’ choice in selecting a university. The rankings of the determinants are varies according to different programs under study.

Item Type:	Proceedings
Keyword:	Multiple Criteria Decision Making, Multiple Weighted Score, Factor Analysis, Ranking, Determinant
Subjects:	L Education > LA History of education > LA5-2396 History of education > LA173-186 Higher education L Education > LC Special aspects of education > LC8-6691 Special aspects of education
Department:	FACULTY > Faculty of Science and Natural Resources
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	14 Aug 2024 11:37
Last Modified:	15 Aug 2024 10:48
URI:	https://eprints.ums.edu.my/id/eprint/40652

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