Intention to visit a world-famous tourism village in Bali: The role of destination image, self-congruence, and destination personality

Usep Suhud and Najihah Hanisah Marmaya and Suddin Lada and Umi Wahidah (2023) Intention to visit a world-famous tourism village in Bali: The role of destination image, self-congruence, and destination personality.

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Official URL: https://www.atlantis-press.com/proceedings/icomb-2...

Abstract

This study examined the effect of destination image, self-congruence, and destination personality on visit intention, with the case of Panglipuran village in Bali, a village which possesses national and international achievements. Data was collected in Bali and Surabaya. The participants were selected using the convenient sampling method. Data were analyzed utilizing exploratory factor analysis and structural equation models. As a result, destination image owns a significant effect on self-congruence and destination personality. Furthermore, congruence and destination personality produce a significant effect on visit intention. These findings deepen the study of village tourism destinations.

Item Type:	Proceedings
Keyword:	Bali · destination personality · Panglipuran village · self-congruence · village tourism destination
Subjects:	B Philosophy. Psychology. Religion > BF Psychology > BF1-990 Psychology > BF698-698.9 Personality G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) > G154.9-155.8 Travel and state. Tourism
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	ABDULLAH BIN SABUDIN -
Date Deposited:	28 Oct 2024 16:12
Last Modified:	28 Oct 2024 16:12
URI:	https://eprints.ums.edu.my/id/eprint/41646

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