Aviation businesses during COVID-19: AirAsia’s financial challenges and possible way-outs

Nur Ainna Ramli and Nurshamimitul Ezza Ramli and Siti Fateha Zulkifli and Siti Nur Aqilah Ab Wahab (2024) Aviation businesses during COVID-19: AirAsia’s financial challenges and possible way-outs. Al Dzahab, 5 (1). pp. 50-59. ISSN 2808-7585

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Abstract

Purpose: This paper aims to discuss the financial challenges faced by AirAsia and the possible way-outs in the wake of the company’s slumped performance caused by COVID-19. Design/Methodology/Approach: The methods used are qualitative, in-depth company studies and articles. Findings: The result of this study can be concluded that AirAsia has several financial challenges that the analysis can see of the company’s finances. AirAsia also strives to implement several strategies to cope with COVID-19’s impact despite enormous and competing challenges and uncharted solutions. Research Implications: This article provides an overview of the strategy implemented by AirAsia after experiencing a downturn due to the COVID-19 pandemic.

Item Type:	Article
Keyword:	COVID-19, Aviation Business, AirAsia, Financial Challenges
Subjects:	H Social Sciences > HG Finance > HG1-9999 Finance > HG1501-3550 Banking > HG1811-2351 Special classes of banks and financial institutions R Medicine > RA Public aspects of medicine > RA1-1270 Public aspects of medicine > RA421-790.95 Public health. Hygiene. Preventive medicine > RA643-645 Disease (Communicable and noninfectious) and public health
Department:	FACULTY > Labuan Faculty of International Finance
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	26 Nov 2024 13:36
Last Modified:	26 Nov 2024 13:36
URI:	https://eprints.ums.edu.my/id/eprint/42012

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