Domestic travelers’ perceptions and intention to purchase travel insurance

Shirelyzan Petrus and Ahmad Fareez Yahya and Farashazillah Yahya (2022) Domestic travelers’ perceptions and intention to purchase travel insurance. Proceedings, 82. pp. 1-8.

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Abstract

Unfortunate events happening recently in increasing numbers, not least the outbreak of COVID-19, have caused drastic changes in tourist behaviours. Several studies have found that tourists’ consumption patterns for travel products and services are changing due to threats of health hazards and travel risks at tourism destinations. Considering the increasing numbers of potential risks that might occur during traveling, it is crucial for travelers to have travel insurance that functions as a protection mechanism. This study investigates and determine travelers’ awareness and perceptions of and their intentions towards travel insurance purchase in Malaysia. A non-probability sampling method and purposive sampling technique were applied in this study, with a total of 384 Malaysian domestic travelers over 18 years old used as respondents. Data were analysed using descriptive analysis and reliability testing for the pilot study. The study revealed that most of the respondents had positive perceptions regarding the variables and intended to purchase travel insurance for their future holidays.

Item Type:	Article
Keyword:	Travel insurance, Perceptions, Intention, Purchasing behaviours, Malaysian domestic travelers
Subjects:	G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) > G154.9-155.8 Travel and state. Tourism R Medicine > RA Public aspects of medicine > RA1-1270 Public aspects of medicine > RA421-790.95 Public health. Hygiene. Preventive medicine > RA643-645 Disease (Communicable and noninfectious) and public health
Department:	FACULTY > Faculty of Computing and Informatics
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	31 Dec 2024 11:17
Last Modified:	31 Dec 2024 11:17
URI:	https://eprints.ums.edu.my/id/eprint/42487

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