User acceptance on mobile app as an effective tool to learn Kadazandusun language

Naincie Pindeh (2017) User acceptance on mobile app as an effective tool to learn Kadazandusun language. Masters thesis, Universiti Malaysia Sabah.

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Abstract

The rise of mobile technological devices has taken along new potentials to all walks of life in several communities. As mobile devices with highest abilities encompass into all areas of human life, they also affected language learning and mobile education. There are many mobile applications created for most of the major languages in the world and minor amount is available for the less used languages. Kadazandusun language is an example of languages given less attention as it is not as useful as other world languages. This study discussed the user acceptance of the potentiality of mobile apps as an effective medium to learn Kadazandusun language, guided by the Technology Acceptance Model (TAM). The mobile application; Boros KADUS for learning Kadazandusun language was designed and developed based on ADDIE model that consist five phases; Analysis, Design, Development, Implementation and Evaluation. This study adopted a mixed method research by mixing quantitative and qualitative research method. The explanatory model in mixed method research was used to explain the initial phase of quantitative findings in more depth by interviewing with a few of the participants from the initial phase and explored further in a second qualitative phase. 241 respondents were participated in quantitative phase while 18 participants participated in qualitative phase. The outcomes that this research presented have shown that all eight hypotheses were proved to be supported. The corresponding factors which are Perceived Ease of Use, Perceived Usefulness, Attitude towards Use, Content Richness, User Satisfaction and Perceived Playfulness were confirmed to have impact on user acceptance of using mobile apps to learn Kadazandusun language. Therefore, content richness of mobile apps is the strongest motivation for users to use mobile apps to learn Kadazandusun language compare to perceived usefulness and perceived ease of use.

Item Type:	Thesis (Masters)
Keyword:	Mobile applications, Language learning, Kadazandusun language, Technology acceptance model, User acceptance, Mobile education, Content richness
Subjects:	Q Science > QA Mathematics > QA1-939 Mathematics > QA71-90 Instruments and machines > QA75.5-76.95 Electronic computers. Computer science > QA76.75-76.765 Computer software
Depositing User:	DG MASNIAH AHMAD -
Date Deposited:	06 Mar 2025 15:07
Last Modified:	06 Mar 2025 15:07
URI:	https://eprints.ums.edu.my/id/eprint/43057

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