The mediating role of trust in the relationship between familiarity and repurchase intention of consumers in Nunukan regency

Erick Karunia and Muh. Irfandy Azis and Dzulfikri Azis Muthalib and Ang Hong Loong and Dean Nelson Mojolou (2024) The mediating role of trust in the relationship between familiarity and repurchase intention of consumers in Nunukan regency. INOVASI: Jurnal Ekonomi, Keuangan dan Manajemen, 20 (4). pp. 1-11. ISSN 0216-7786

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Abstract

This study aims to examine the influence of familiarity on consumers repurchase intentions, along with the role of trust as a mediating variable in this relationship. Using Structural Equation Modeling (SEM), this study analyzes data from 255 respondents who are online shop users in Nunukan Regency to test hypotheses regarding inter-variable relationships. The analysis results indicate that familiarity has a positive and significant effect on consumer trust (p = 0.001) and directly increases repurchase intention (p = 0.000). Additionally, trust is proven to mediate the relationship between familiarity and repurchase intention, with a significant total effect (p = 0.001). These findings suggest that higher levels of consumer familiarity with online shopping lead to stronger trust, ultimately enhancing consumers' repurchase intentions.

Item Type:	Article
Keyword:	Familiarity; Trust; Repurchase Intention; Online Shop
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5546-5548.6 Office management Q Science > QA Mathematics > QA1-939 Mathematics > QA71-90 Instruments and machines > QA75-76.95 Calculating machines
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	ABDULLAH BIN SABUDIN -
Date Deposited:	19 Mar 2025 14:30
Last Modified:	19 Mar 2025 14:30
URI:	https://eprints.ums.edu.my/id/eprint/43259

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