Assessing the tourism potentials of Kota Marudu and its surrounding villages, Sabah, Malaysia

Rosmalina Abdul Rashid and Hamimah Talib and Jennifer Chan Kim Lian (2024) Assessing the tourism potentials of Kota Marudu and its surrounding villages, Sabah, Malaysia. Journal of Sustainability Science and Management, 19 (12). pp. 1-13. ISSN 2672-7226

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Abstract

Assessment of the potential of tourism is a crucial element that must be considered for tourism development. This paper examines and identifies the natural resources in and around Kota Marudu, focusing on potential rural tourism destinations. Conceptually, the assessment framework is developed from the perspective of tourist demands. This study classifies tourism potential based on two indicators, namely natural resources (14 items) and historical values (10 items). Cumulative scores are ascertained by applying the weighted sum model (WSM). Consequently, eight potential tourism sites are recognised based on their natural attractions and historical values. The results also show that Kota Marudu has the highest potential score for natural attraction diversity. Based on valuable information about Kota Marudu’s potential tourism development, this study proposes specific planning strategies to tap its diverse range of natural resources and the rich cultural traits of its village communities.

Item Type:	Article
Keyword:	Rural tourism, tourism potential assessment, weighted sum model, Kota Marudu, Sabah
Subjects:	D World History and History Of Europe, Asia, Africa, Australia, New Zealand, Etc. > DS Asia > DS1-937 History of Asia > DS520-560.72 Southeast Asia > DS591-599 Malaysia. Malay Peninsula. Straits Settlements > DS595.8-597.215 History G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) > G154.9-155.8 Travel and state. Tourism
Department:	FACULTY > Faculty of Tropical Forestry
Depositing User:	ABDULLAH BIN SABUDIN -
Date Deposited:	07 Apr 2025 12:18
Last Modified:	07 Apr 2025 12:18
URI:	https://eprints.ums.edu.my/id/eprint/43389

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