Determinant of customer loyalty in sustainable fashion

Roland Kamarau and Emily H.T. Yapp and Nazarina Jamil (2024) Determinant of customer loyalty in sustainable fashion. Global Business and Management Research: An International Journal, 16 (4s). pp. 1-19. ISSN 1947-5667

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Abstract

Purpose: The purpose of this research is to see the level of customer loyalty among eco-fashion consumers and contribute insights that have the potential to encourage the use of ecologically beneficial materials in the fashion industry, thereby promoting environmental protection and sustainability. Design/Methodology/Approach: An online study will be carried out within eco-fashion consumers, specifically millennials. Findings: The expected outcome of this research will be conditional, emotional, social, functional, epistemic, environmental, economic, fashion, store-related, altruistic, and egoistic value and customer satisfaction will influence customer loyalty towards eco-fashion products. Anticipated implications: This study aims to provide an overview of the elements that determine consumer attitudes and behavior toward sustainable fashion by investigating the value of customer perception and its influence on purchasing behavior toward eco-fashion items. Additionally, it can help organizations in the fashion industry better understand their customers' needs by creating more successful marketing strategies. Furthermore, this study contributes to the broader discussion about environmental sustainability and ethical clothing practices, emphasizing the need to use ecologically friendly materials and reduce the environmental impact of the fashion industry. Practical implications: This research will benefit researchers, practitioners, and fashion company to further understand about level of customer loyalty in eco-fashion. Originality/value: This study identifies the relationship between independent variables and customer satisfaction towards customer loyalty. Due to that, it crucial to include together both of independent variables and customer satisfaction when examine customer loyalty among respondents.

Item Type:	Article
Keyword:	Eco-Fashion and Customer Loyalty.
Subjects:	Q Science > QA Mathematics > QA1-939 Mathematics > QA71-90 Instruments and machines > QA75.5-76.95 Electronic computers. Computer science T Technology > TT Handicrafts Arts and crafts > TT1-999 Handicrafts. Arts and crafts > TT490-695 Clothing manufacture. Dressmaking. Tailoring
Department:	FACULTY > Labuan Faculty of International Finance
Depositing User:	ABDULLAH BIN SABUDIN -
Date Deposited:	21 Apr 2025 11:48
Last Modified:	21 Apr 2025 11:48
URI:	https://eprints.ums.edu.my/id/eprint/43541

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