Multi-disciplinary innovation response to extraordinary pandemic

Ooi, Yasmin Beng Houi and Jurry Foo and Mansoor Abdul Hamid (2024) Multi-disciplinary innovation response to extraordinary pandemic. Transactions on Science and Technology, 11. pp. 1-7.

Text FULL TEXT.pdf Restricted to Registered users only Download (545kB) | Request a copy

Abstract

Sabah’s fruit and vegetable farmers were saddled with stockpiles of their fresh produce during the movement restriction orders enforced as part of control to contain the spread of infection during the COVID-19 pandemic. This resulted in loss of their livelihood because their produce could not reach consumers beyond their district and the land border closure stopped exports to Sarawak and Brunei. Calls for assistance were placed in local social media groups and word-of-mouth. Universiti Malaysia Sabah researchers, in consultation with the farmer community, responded by transferring knowledge on food product innovations and other technological innovations to the farmers. The Diffusion of Innovation Theory was used to explain the successes and challenges encountered. Cabbage floss and tomato sauce innovations that had reached different levels of market are used as examples.

Item Type:	Article
Keyword:	Multi-disciplinary, Pandemic, COVID19, Livelihood, Innovation adoption
Subjects:	R Medicine > RA Public aspects of medicine > RA1-1270 Public aspects of medicine > RA421-790.95 Public health. Hygiene. Preventive medicine > RA643-645 Disease (Communicable and noninfectious) and public health R Medicine > RC Internal medicine > RC31-1245 Internal medicine > RC581-951 Specialties of internal medicine > RC705-779 Diseases of the respiratory system
Department:	FACULTY > Faculty of Food Science and Nutrition
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	02 May 2025 11:09
Last Modified:	02 May 2025 11:09
URI:	https://eprints.ums.edu.my/id/eprint/43696

Actions (login required)

View Item