Towards tourists’ perspective: Creative tourism and its main characteristics

Watsida Boonyanmethaporn and Arif Kamisan Pusiran and Yuzainy Janin (2024) Towards tourists’ perspective: Creative tourism and its main characteristics. NIDA Development Journal, 64 (1). pp. 1-20.

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Abstract

The development of creative tourism has seen significant growth; tourists are active co-creators of their own experience and have become increasingly interested in learning about the cultural surroundings of the destinations they visit, through contact with the local people and their culture. Therefore, the integration and development of creative tourism is an inevitable choice for achieving regional economic and cultural appreciation. This paper aims to expound the concept of creative tourism and to determine the creative tourism characteristics from the tourist perspective. Exploratory factor analysis was employed to uncover the various said perspectives which pertain to creative tourism in the context of activity participation. The factors are categorized into five aspects: genuine value, co-creation experience, spirit of place, hands-on experience and cross-cultural experience. Finally, the development of creative tourism characteristics is recommended in developing creative tourism as well as creative tourism-related activities to promote the integration of creative industry and to strengthen the linkage between that of tourism and other industries.

Item Type:	Article
Keyword:	Creative Tourism, Tourist Experience, Value Co-creation, Creative Tourism Characteristics, Exploratory Factor Analysis
Subjects:	G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) > G154.9-155.8 Travel and state. Tourism
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	ABDULLAH BIN SABUDIN -
Date Deposited:	21 May 2025 11:22
Last Modified:	21 May 2025 11:22
URI:	https://eprints.ums.edu.my/id/eprint/43843

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