Increased marketing of MSME through quality product management, digital marketing and digital financing

Eka Patra and Hasrul and Herman and Hari Muharam and Lim Thien Sang and Rosle Mohidin (2024) Increased marketing of MSME through quality product management, digital marketing and digital financing. Journal of community engagement, 6 (2). pp. 1-4. ISSN 2686-1038

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Abstract

Caringin District is one of the sub-districts in Bogor Regency, West Java. The economy of the people of Caringin District depends on the agricultural, trade, industrial and manufacturing sectors. The majority of Micro, Small and Medium Enterprises (MSMEs) in Caringin District are in the trade and manufacturing sector, namely processed food and other similar snacks, clothing, craftsmen and convection entrepreneurs. The main challenges faced by MSME players are the lack of understanding and skills in using digital technology and the lack of the next generation to continue the business. The aim of this activity is to improve MSME marketing through quality product management, digital marketing and digital financing. The methods used are outreach to local government, training and observation. This activity involves MSME players, academics and government to help improve MSME marketing through quality product management, digital marketing and digital financing.

Item Type:	Article
Keyword:	Micro, Small, and Medium Enterprises (MSMEs); Caringin District; Digital marketing; Digital financing; Quality product management
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades H Social Sciences > HG Finance > HG1-9999 Finance
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	ABDULLAH BIN SABUDIN -
Date Deposited:	11 Jun 2025 15:39
Last Modified:	11 Jun 2025 15:39
URI:	https://eprints.ums.edu.my/id/eprint/44092

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