A study on visitors' willingness to pay for ecotourism products: A case study of Shangri-La's Rasa Ria Nature Reserve, Kota Kinabalu

Lavernita Allysa Pedro Bingku (2006) A study on visitors' willingness to pay for ecotourism products: A case study of Shangri-La's Rasa Ria Nature Reserve, Kota Kinabalu. Masters thesis, Universiti Malaysia Sabah.

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Abstract

Concerns related to wildlife conservation are evident nowadays. This study was analyzed by using various statistical analyses, which investigates the psychographics and behavioral profiles of foreign visitors' who are willing to pay for ecotourism products, moderated by demographic factors. Results showed that visitors' behavior proves to have the most significant influence on visitors' willingness to pay for ecotourism pr9ducts. Managerial implications for Shangri-La's Rasa Ria Nature Reserve and Sabah Wildlife Department and suggestions for future research are discussed

Item Type:	Thesis (Masters)
Keyword:	Foreign visitor, Ecotourism, Behavioral profile, Psycho graphic, Wildlife conservation
Subjects:	G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) > G154.9-155.8 Travel and state. Tourism
Department:	SCHOOL > School of Business and Economics
Depositing User:	DG MASNIAH AHMAD -
Date Deposited:	15 Jul 2025 11:50
Last Modified:	15 Jul 2025 11:50
URI:	https://eprints.ums.edu.my/id/eprint/44396

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