Factors associated with the performance of timber business in Sabah

Sharon Antius (2006) Factors associated with the performance of timber business in Sabah. Masters thesis, Universiti Malaysia Sabah.

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Abstract

The performance in Sabah Timber business has been influence by its factor namely pricing strategy, CEO education background, age of firm, size of firm, having own equipment and export market area. There is only four-selected business in the timber business namely logging, sawmill, manufacturing and trading from business to business for the purpose of this study. Where as furniture and business selling direct to end-user is not being considered. The respondents selected are from Sandakan, Tawau, Keningau, Sipitang, Papar and Kota Kinabalu that are mostly doing timber activity. Questionnaires are sent via mail and these need more energy effort and longer time. After the entire survey questionnaire collected only 60 useable respondents were analyzed. The result showed that low pricing strategy, CEO education background and maturrty of firm are the factor that could influence the sales growth beside the economic environment as moderator in the performance of proportionate growth in the timber business in Sabah.

Item Type:	Thesis (Masters)
Keyword:	Sabah timber industry, Pricing strategy, CEO education background, Firm age, Maturity
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD9000-9999 Special industries and trades > HD9720-9975 Manufacturing industries
Department:	SCHOOL > School of Business and Economics
Depositing User:	DG MASNIAH AHMAD -
Date Deposited:	09 Jul 2025 16:25
Last Modified:	09 Jul 2025 16:25
URI:	https://eprints.ums.edu.my/id/eprint/44398

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