Rameshar Rajah (2007) Willingness to pay for the conservation of marine turtles: A case study of the Turtle Islands Park, Malaysia. Masters thesis, Universiti Malaysia Sabah.
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Abstract
In an era of increased environmental degradation, conservation is recognized as a vital ingredient in preserving our global heritage. Ecotourism is one of the most effective components of conservation, and sea turtles are one of the rarest forms of animal life left to us. This study, using various statistical analyses, investigated the psychographics and behavioral profiles of visitors to the Turtle Islands Marine Park. It examined their willingness to pay for the conservation of marine turtles. It was hypothesized that Visitor Attitudes, Visitor Behaviour and Visitor Values along with the Attributes of the marine turtles would influence the visitor's willingness to pay, moderated by demographic factors. From a practical point of view, it will enable users of this information to determine if visitors are currently being overcharged, undercharged or charged an optimum conservation fee.
| Item Type: | Thesis (Masters) |
|---|---|
| Keyword: | Willingness to pay, Marine turtle conservation, Ecotourism, Visitor attitudes, Visitor behavior |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD72-88 Economic growth, development, planning |
| Department: | SCHOOL > School of Business and Economics |
| Depositing User: | DG MASNIAH AHMAD - |
| Date Deposited: | 15 Jul 2025 12:27 |
| Last Modified: | 15 Jul 2025 12:27 |
| URI: | https://eprints.ums.edu.my/id/eprint/44438 |
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