Tourists' willingness to pay for proboscis monkey watching in Klias Wetlands

Alexander Kosan Chee (2007) Tourists' willingness to pay for proboscis monkey watching in Klias Wetlands. Masters thesis, Universiti Malaysia Sabah.

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Abstract

This study is carried through statistical analysis to find out the impact of independent variables on the willingness of the tourists to pay for the Proboscis Monkey watching in Klias Wetlands, moderated by various demographic factors. The result of the research shows that the willingness of the tourists to pay for the Proboscis Monkey watching in Klias Wetlands is indeed having a close relationship with the independent variables, moderated by demographic factors.

Item Type: Thesis (Masters)
Keyword: Willingness to pay, Proboscis Monkey, Klias Wetlands, Ecotourism, Demographic factors
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD72-88 Economic growth, development, planning
Department: SCHOOL > School of Business and Economics
Depositing User: DG MASNIAH AHMAD -
Date Deposited: 15 Jul 2025 15:35
Last Modified: 15 Jul 2025 15:35
URI: https://eprints.ums.edu.my/id/eprint/44462

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