Determinants of e-commerce adoption among entrepreneurs

Poon, Penny May Lane (2010) Determinants of e-commerce adoption among entrepreneurs. Masters thesis, Universiti Malaysia Sabah.

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Abstract

A research study has been carried out to find out the determinants of electronic commerce (e-commerce) adoption among entrepreneurs. A conceptual framework has been formed and modified to suit this research based on the original Technology Acceptance Model (TAM) which are including Perceived Usefulness and Perceived Ease of Use as the intervening variables. The external variable or independent variables chosen for this research were Demographic Profile and Entrepreneurial Characteristics. Age, Ethnicity and Education Level were chosen as the dimensions to be analyzed in Demographic Profile while Need for Achievement, Risk-taking Ability and Locus of Control were the chosen dimensions for Entrepreneurial Characteristics. A total of 290 questionnaires have been distributed via email to all the possible respondents whom are established business owners regardless brick-and-mortal, brick-and-click, or click only business in Kota Kinabalu, Sabah. However, only 170 respondents were sampled due to the constraint of time. SPSS statistical tools were used as the medium to analyze the data collected. From the results obtained, demographic profile has been proven to be invalid as the determinant while entrepreneurial characteristics are valid as the determinant of the e-commerce adoption. The intervening variables have shown positive relationship with the dependent variable, the degree of e-commerce adoption as well. Hence, it can be concluded that entrepreneurial characteristics (need for achievement, risk-taking ability and locus of control) have significant relationship with the e-commerce adoption and they are valid as the determinants of the degree of e-commerce adoption.

Item Type:	Thesis (Masters)
Keyword:	E-commerce adoption, Technology Acceptance Model, Entrepreneurial characteristics, Perceived usefulness, Perceived ease of use
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5546-5548.6 Office management
Department:	SCHOOL > School of Business and Economics
Depositing User:	DG MASNIAH AHMAD -
Date Deposited:	15 Jul 2025 15:39
Last Modified:	15 Jul 2025 15:39
URI:	https://eprints.ums.edu.my/id/eprint/44472

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