Adaptive gamification: User/player type and game elements mapping

Ryan Macdonell Andrias and Mohd Shahrizal Sunar and Stephen Laison Sondoh Jr. (2022) Adaptive gamification: User/player type and game elements mapping.

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Abstract

Gamification is defined as the use of game design elements in nongame contexts. It is noteworthy that a user preference towards a game mechanic and game element is different as an individual. A common approach to satisfy user expectations is to include multiple game elements to accommodate all the user/player types. However, this approach may cause the user interface to be crowded with irrelevant game elements. This research proposes a method for adaptive gamification design with proper mapping of user/player type and game elements. 915 questionnaires (HEXAD user type) were analysed. Using matrix multiplication/matrix product, we can use correlation analysis to generate two primary relationship output: 1) HEXAD user type with game elements, 2) Six HEXAD user types. The game elements are grouped following Self-determination Theory (SDT); Competence, Relatedness and Autonomy. Rewards are the fourth category, as extrinsic motivation. The fundamental game components that need to be given extra attention during gamification application development are learning, social comparison/pressure, non-linear gameplay and point features. In the meantime, less attention to leaderboard and creativity tools. The adaptive user types and game elements mapping can be used as a clear guideline for the gamification designer to develop an engaging application.

Item Type:	Proceedings
Keyword:	Gamification, Adaptive gamification, User type, Player type, Self-Determination Theory (SDT)
Subjects:	B Philosophy. Psychology. Religion > BF Psychology > BF1-990 Psychology > BF511-593 Affection. Feeling. Emotion N Fine Arts > NX Arts in general > NX1-820 Arts in general > NX1-260 General
Department:	FACULTY > Faculty of Computing and Informatics
Depositing User:	JUNAINE JASNI -
Date Deposited:	11 Aug 2025 12:27
Last Modified:	11 Aug 2025 12:27
URI:	https://eprints.ums.edu.my/id/eprint/44785

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