Students perception towards the accounting profession and the intention to pursue it as a future career

Barbarawati Richard (2011) Students perception towards the accounting profession and the intention to pursue it as a future career. Masters thesis, Universiti Malaysia Sabah.

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Abstract

The current changes in business and economic environment had put the role of accountants as crucial. However, the supplies in accounting profession are not sufficient to cater the demand from the developing and emerging businesses. In previous studies, the perception towards the accounting profession became one of the main factors that deter the intention of the students in pursuing the profession as future career. This study investigates the relationship between the perception towards the accounting profession and the intention to pursue it as future career among the students undertaking accounting courses in Kota Kinabalu. Findings of the study concluded that there is significant relationship between perception towards the accounting profession and intention to pursue it as future career. The students perceived the accounting profession to have contribution to society, stable future career, intrinsic benefits and autonomy in dealing with tasks as accountant. These perceived notions gave useful insight to the relevant parties in finding ways to attract more students to take accounting courses and pursue the profession as their future career. Further research proposed to use qualitative method.

Item Type:	Thesis (Masters)
Keyword:	Accounting Course, Profession, Career, Economic environment, Accountant, Perception
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5601-5689 Accounting. Bookkeeping
Department:	SCHOOL > School of Business and Economics
Depositing User:	DG MASNIAH AHMAD -
Date Deposited:	08 Aug 2025 16:12
Last Modified:	08 Aug 2025 16:12
URI:	https://eprints.ums.edu.my/id/eprint/44800

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