Issues and challenges of the backpacker industry: The potential of establishing an association for backpacker accommodation operators in Sabah

Franklin Hazley Lai (2008) Issues and challenges of the backpacker industry: The potential of establishing an association for backpacker accommodation operators in Sabah. Masters thesis, Universiti Malaysia Sabah.

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Abstract

This paper reports the findings of the issues and challenges in the backpacker industry and its potential to establish an association for the backpacker accommodation owner in Sabah. Issues in this accommodation segment which are Service Standard, Marketing Strategy, Hygiene and Cleanliness, Lack of representation, Lack of Affiliation had showed that there are a high needs of establish an association for backpacker accommodation operators. In order to ensure, the association continuously serve their member and the industry there are 9 challenges in running an association. The potential challenges that need to be observed carefully are chairman credibility, experience and knowledge, committee member support and commitment, financial resources planning, feasible and realistic objective, clear vision and mission of an association, to satisfy member's needs and wants, membership recruiting, service offered to the member and limited expertise.

Item Type:	Thesis (Masters)
Keyword:	Backpacker accommodation operators, Issues, Association, Challenges
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure > GV1-1860 Recreation. Leisure > GV191.2-200.66 Outdoor life. Outdoor recreation > GV199-199.62 Hiking. Pedestrian tours
Department:	SCHOOL > School of Business and Economics
Depositing User:	DG MASNIAH AHMAD -
Date Deposited:	11 Aug 2025 10:07
Last Modified:	11 Aug 2025 10:07
URI:	https://eprints.ums.edu.my/id/eprint/44851

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