Systematic review on Artificial Intelligence (AI) enabled insurance sector

Yao Di and Bamini KPD Balakrishnan (2025) Systematic review on Artificial Intelligence (AI) enabled insurance sector. Malaysian Journal of Business and Economics (MJBE), 12 (01). pp. 157-169. ISSN 2289-6856 (P-ISSN) , 2289-8018 (E-ISSN)

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Abstract

This study looks into the application of AI technology in the insurance industry, through a systematic literature review, the study initially sorts out the status and progress of existing studies on the application of AI based on risk assessment, claims processing, customer service, and product personalization. Followed by additional analysis on the relevance of the data in terms of content analysis, the role and potential challenges of AI technology in enhancing operational efficiency, improving customer experience, and strengthening risk management. The results of the review showed that the wide application of AI not only improves the intelligence of insurance but also provides support for the long-term competitiveness of the industry. Eventually the study concludes with the future of AI applications in insurance and suggests solutions in line with data privacy, technical barriers, and algorithmic bias.

Item Type:	Article
Keyword:	Artificial Intelligence, Internet Insurance, Systematic Review, Risk Management
Subjects:	Q Science > Q Science (General) > Q1-390 Science (General) > Q300-390 Cybernetics R Medicine > RA Public aspects of medicine > RA1-1270 Public aspects of medicine > RA1-418.5 Medicine and the state > RA411-415 Provisions for personal medical care. Medical care plans
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	JUNAINE JASNI -
Date Deposited:	11 Aug 2025 12:11
Last Modified:	11 Aug 2025 12:11
URI:	https://eprints.ums.edu.my/id/eprint/44862

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