Esmadi Abu Abu Seman and Syed Nasirin Syed Zainol Abidin and Suddin Lada and Tamrin Amboala and Carolyn Salimun and Noor Hassanah Husin and Suraya Miskon (2025) Determining location models for offline Micro-Entrepreneurs in Sabah using personal decision support systems.
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Abstract
Selecting proper site is a significant challenge for offline microentrepreneurs in Sabah, where socio-economic factors complicate decision-making and intuition-based approaches often lead to financial losses. This paper proposes a Personal Decision Support System (PDSS) framework that integrates location models to guide informed site selection decisions. A mixed-methods approach, including interviews, observations, and archival research, was used for data collection. Key findings show that PDSS reduces the risk of poor location decisions and boosts profitability by replacing subjective judgment.
| Item Type: | Proceedings |
|---|---|
| Keyword: | Location models, Micro-entrepreneurs, Decision support systems, Sabah |
| Subjects: | H Social Sciences > HB Economic theory. Demography > HB1-3840 Economic theory. Demography > HB522-715 Income. Factor shares > HB615-715 Entrepreneurship. Risk and uncertainty. Property T Technology > T Technology (General) > T1-995 Technology (General) > T55.4-60.8 Industrial engineering. Management engineering > T58.6-58.62 Management information systems |
| Department: | FACULTY > Faculty of Computing and Informatics |
| Depositing User: | JUNAINE JASNI - |
| Date Deposited: | 11 Aug 2025 16:29 |
| Last Modified: | 11 Aug 2025 16:29 |
| URI: | https://eprints.ums.edu.my/id/eprint/44893 |
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