Ahleescia Akian (2016) Perceived barriers to business start-up, enterpreneurial opportunity recognition skills and demographic factors in influencing enterpreneutrial motivation for online business start-up among students. Masters thesis, Universiti Malaysia Sabah.
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Abstract
Online business is the management of business system on the Internet. With online business becoming one of the medium for entrepreneurial activity, this will be crucial specially when the rate of unemployment among university graduates in Malaysia is high. However, the apprehension of going online by graduates is real. They appear to be lagging and afraid to venture into online retailing. Hence, this study examined the perceived barriers to business start-up, entrepreneurial opportunity recognition skills and demographic factors in influencing entrepreneurial motivation for online business start-up among students Three hundred self-administered questionnaires were distributed to final year students (100% response rate) covering all the faculties in UMS main campus. The questionnaire consists of a section on demographic profiles and three sections on entrepreneurial motivation, opportunity recognition and perceived entrepreneurial barrier where answers was based on 5-point Likert scale. Data analysis was done using the structural equation modeling (SEM) technique utilizing Smart Partial Least Squares (PLS) statistical software. The study found significant positive relationship between the perceived entrepreneurial barrier on online business startup and entrepreneurial motivation (f3=0.2131, T-statistic=3.9914, P<0.01) and a positive and significant linear relationship between the prior knowledge on online business startup and entrepreneurial motivation of students (f3=0.2440, T-statistic=3.8899, P<0.01). One possible explanation to the higher score on the perceived barrier and entrepreneurial motivation is that in most circumstances people who knows about online business will also aware of the opportunities and rewards the business can provide. These rewards outweigh how their thinks of its barriers. One aspect of opportunity recognition is 'prior knowledge' which is the way they see new angles, new possibilities1 and new ways to do things and this study revealed that prior knowledge enables students of 'connecting the dots' in identification of new opportunities.
| Item Type: | Thesis (Masters) |
|---|---|
| Keyword: | Online business start-up, Entrepreneurial motivation, Perceived entrepreneurial barriers, Opportunity recognition skills |
| Subjects: | H Social Sciences > HB Economic theory. Demography > HB1-3840 Economic theory. Demography > HB522-715 Income. Factor shares > HB615-715 Entrepreneurship. Risk and uncertainty. Property |
| Department: | FACULTY > Faculty of Business, Economics and Accounting |
| Depositing User: | DG MASNIAH AHMAD - |
| Date Deposited: | 14 Aug 2025 11:17 |
| Last Modified: | 14 Aug 2025 11:17 |
| URI: | https://eprints.ums.edu.my/id/eprint/44939 |
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