A review of radio and podcasts in the USA and Malaysia

Anderson Ambah and Intan Soliha Ibrahim (2025) A review of radio and podcasts in the USA and Malaysia. Transactions on Science and Technology, 12 (2). pp. 1-9. ISSN 2259-8786

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Abstract

The digital transformation of media has led to the rapid growth of podcasts as a complementary audio platform to conventional radio broadcasting. This paper presents a comparative review of podcast integration strategies and challenges among radio stations in the United States of America and Malaysia. Through a qualitative document analysis and systematic literature review from 2019 to 2024. The study examines how radio stations utilize podcasts for content delivery, audience engagement, and monetization. The United States of America will be a great benchmark for emerging podcast markets like Malaysia due to the United States’s position as a global leader in broadcasting industry while also providing a broad perspective on podcast broadcasting. This comparison can help researchers understand the difference between podcast in Malaysia and the United States of America in many significant ways. Findings reveal significant differences between both countries in podcast adoption stages, host selection, content strategy, marketing techniques, and technology infrastructure. While the United States of America exhibits mature practices with diversified business models and ad- vanned marketing, Malaysia remains in an early adoption phase with a focus on rebroadcasting. This review highlights the potential for podcasting as an innovation in the radio industry and offers insights for broadcasters aiming to bridge strategic gaps.

Item Type:	Article
Keyword:	Podcast, Radio Station, Challenge, Broadcast Strategy, Comprehensive Review
Subjects:	H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications > HE7601-8700.9 Telecommunication industry. Telegraph > HE8689-8700.95 Radio and television broadcasting M Music and Books on Music > ML Literature on music > ML1-3930 Literature on music > ML55-89 Aspects of the field of music as a whole
Department:	FACULTY > Faculty of Social Sciences and Humanities
Depositing User:	JUNAINE JASNI -
Date Deposited:	22 Sep 2025 10:39
Last Modified:	22 Sep 2025 10:39
URI:	https://eprints.ums.edu.my/id/eprint/45090

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