The effect of internet trust and social influence towards willingness to purchase online in Labuan, Malaysia

Alfhian Jeffri Chin and Syed Azizi Wafa Syed Khalid Wafa and Ai-Yee Ooi (2009) The effect of internet trust and social influence towards willingness to purchase online in Labuan, Malaysia. International Business Research, 2 (2). pp. 72-81. ISSN 1913-9004

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Abstract

This study is an empirical research one-commerce that examines the willingness of consumers to purchase online. The study focuses on two influential components that mediate the relationship between online shoppers and online vendors, namely, trust in the Internet structure and social influence. By using a convenience sample size of 115 from government servants and employees of private sectors residing in the Federal Territory Labuan who are computer literate, have access to Internet, and who possess credit card(s), this study aims to examine the relationship between the two variables of trust in the Internet structure and susceptibility to social influence on their willingness as consumers to purchase online. The findings show that trust in the Internet structure and susceptibility to social influence are significantly related to willingness to purchase online. However, hierarchical linear regression analysis had provided insignificant influence between trust in the Internet structure and willingness to purchase online with social influence as a moderator.

Item Type:	Article
Keyword:	Internet trust, social influence, Willingness to purchase online
Subjects:	H Social Sciences > HM Sociology (General) > HM(1)-1281 Sociology > HM711-806 Groups and organizations T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK1-9971 Electrical engineering. Electronics. Nuclear engineering > TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television
Department:	FACULTY > Labuan Faculty of International Finance
Depositing User:	JUNAINE JASNI -
Date Deposited:	23 Sep 2025 10:12
Last Modified:	23 Sep 2025 10:12
URI:	https://eprints.ums.edu.my/id/eprint/45157

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