The effect of competitive prices and service quality on decisions to use Grab bike transportation services: Case study of Borneo University Tarakan students

Nursiah Sabdin and Suryaningsih and Erick Karunia and Faerozh Madli and Ang Hong Loong (2025) The effect of competitive prices and service quality on decisions to use Grab bike transportation services: Case study of Borneo University Tarakan students. INOVASI: Jurnal Ekonomi, Keuangan dan Manajemen, 21 (1). pp. 126-134. ISSN 0216-7786

Text FULLTEXT.pdf Restricted to Registered users only Download (254kB) | Request a copy

Abstract

The influence of competitive pricing and service quality on the decision to use Grab Bike transportation services is an important aspect of consumer behavior and business strategy. Research shows that competitive pricing influences users' choices, with them tending to choose the economical option. On the other hand, service quality, such as safety and convenience, affects users' perception of the user experience. The balance between competitive pricing and good service quality plays a key role in determining whether users will continue to use Grab Bike services. The population in this study were all students of the University of Borneo Tarakan the data analysis technique in this study used multiple regression analysis to determine the effect of variable Competitive prices and service quality on decisions to use grab bike transportation services.

Item Type:	Article
Keyword:	Consumer Decision, Service Quality, Competitive Price
Subjects:	H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications > HE331-380 Traffic engineering. Roads and highways. Streets H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications > HE5601-5725 Automotive transportation Including trucking, bus lines, and taxicab service
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	JUNAINE JASNI -
Date Deposited:	01 Oct 2025 09:30
Last Modified:	01 Oct 2025 09:30
URI:	https://eprints.ums.edu.my/id/eprint/45308

Actions (login required)

View Item