Content selection strategies in vlogging: Analyzing ESL students’ decision-making at Universiti Malaysia Sabah

Nurul Nazira Hamzah and Esther Jawing (2025) Content selection strategies in vlogging: Analyzing ESL students’ decision-making at Universiti Malaysia Sabah. The Malaysian English Language Teaching Association, 22. pp. 33-45. ISSN 1511-8002

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Abstract

This study investigates the content selection process for vlogging projects among ESL students in an English classroom. Employing a mixed-methods approach, data were collected from 51 students using an open-ended questionnaire. Thematic analysis was used to interpret qualitative responses, while descriptive statistics, cross-tabulation, and chi-square tests were conducted to examine relationships between variables. The findings reveal that students consider multiple factors when selecting vlog content, with entertainment value (20.0%), creativity (18.2%), viewers’ benefits (16.4%), and personal experiences (16.4%) identified as the most influential. Other factors include educational value (10.9%), content quality (9.1%), and personal preferences (9.0%). Students produced vlogs across a range of themes, including traditional culture, food reviews, personal challenges, health-related activities, and product reviews. Social media exposure, particularly through platforms such as YouTube and Instagram, significantly influenced their content decisions. These findings offer valuable insights into the decision-making process underlying students' vlogging projects, emphasizing the importance of creativity, audience engagement, and digital media influence. The study contributes to the pedagogical understanding of vlogging as a tool in English language instruction and offers practical implications for educators seeking to integrate vlogging into the ESL classroom.

Item Type:	Article
Keyword:	Vlog, Social Media, Oral Communication, Content Creation
Subjects:	P Language and Literature > P Philology. Linguistics > P1-1091 Philology. Linguistics > P87-96 Communication. Mass media > P95-95.6 Oral communication. Speech P Language and Literature > PN Literature (General) > PN1-6790 Literature (General) > PN4699-5650 Journalism. The periodical press, etc. > PN4775-4784 Technique. Practical journalism
Department:	CENTRE > Centre for the Promotion of Knowledge and Language Learning
Depositing User:	JUNAINE JASNI -
Date Deposited:	17 Oct 2025 09:26
Last Modified:	17 Oct 2025 09:26
URI:	https://eprints.ums.edu.my/id/eprint/45466

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