Mohd Nasruddin Mohd Yaakub (2012) Cognitive biases of independent entrepreneur in determining the entrepreneur's venture success. Masters thesis, Universiti Malaysia Sabah.
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Abstract
This study aims to investigate the relationship between dimension of cognitive biases and entrepreneur venture success among business communities at Kota Kinabalu, Sabah. A cross-sectional study was conducted among randomly selected independent entrepreneur at Kota Kinabalu, Sabah. Self-administered questionnaires were used to collect data. Data analysis included descriptive statistics, factor analysis, reliability test, multiple regression analysis and hierarchical regression analysis. Out of 200 sets of questionnaire, only 165 sets of completed questionnaire were used for data analysis. Most of the respondents (6.8%) were at the age 33 years. Regression analysis found that there was a significant relationship among dimension of cognitive biases and entrepreneur venture success (p≤0.001). However, in the case of Kota Kinabalu independent entrepreneur found that only one dimension has significant positive relationship with entrepreneur venture success. This study concluded that cognitive biases has partially supported or has a relationship with entrepreneur venture success among Kota Kinabalu entrepreneur. This study able to understand where illusion of control most likely to influence entrepreneur venture success
| Item Type: | Thesis (Masters) |
|---|---|
| Keyword: | cognitive biases, entrepreneur, venture, success, business, community, Kota Kinabalu |
| Subjects: | H Social Sciences > HB Economic theory. Demography |
| Department: | SCHOOL > School of Business and Economics |
| Depositing User: | SITI AZIZAH BINTI IDRIS - |
| Date Deposited: | 21 May 2013 10:50 |
| Last Modified: | 14 Nov 2017 15:37 |
| URI: | https://eprints.ums.edu.my/id/eprint/6024 |
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