Wong, Jinq Yih (2012) The effect of corporate social responsibility on non financial performance in Sabah oil palm industry. Masters thesis, Universiti Malaysia Sabah.
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Abstract
The aim of this study is to determine whether CSR initiatives toward six different stakeholder groups contribute positively toward firm's non-financial performance in Sabah oil palm industry. The six groups of stakeholder are employees, investors, customers, suppliers, communities and natural environment. There are 54 participants in this study. Questionnaire survey form was used to collect the data related to the degree of implementation on CSR initiatives. The findings show that the implementation of CSR initiatives in Sabah oil palm industry is at a moderate level. The mean scores of CSR initiatives toward the various stakeholders are: employees' development (mean = 3.48), employees' welfare (mean = 3.29), investors (mean = 3.35), customers (mean = 3.55), suppliers' ethical practices (mean = 3.50), suppliers' pricing practices (mean = 3.79), communities protection (mean = 3.00), communities development (mean = 3.63) and environment (mean = 3.27). The results also reveal that only CSR initiatives toward investors (β = .494, P < 0.00) and communities' development (β= .388, P < 0.00) contribute positively toward firm's non-financial performance in Sabah oil palm industry. Therefore, this study suggests that there is a need to increase awareness among oil palm estate managers on the roles and importance of CSR issues in order to increase firm's non-financial
| Item Type: | Thesis (Masters) |
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| Keyword: | corporate social, responsibility, non-financial performance, oil palm industry |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD28-70 Management. Industrial management > HD61 Risk in industry. Risk management |
| Department: | SCHOOL > School of Business and Economics |
| Depositing User: | SITI AZIZAH BINTI IDRIS - |
| Date Deposited: | 10 Jun 2013 14:39 |
| Last Modified: | 06 Oct 2017 16:45 |
| URI: | https://eprints.ums.edu.my/id/eprint/6222 |
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