Norazah Mohd Suki and Norbayah Mohd Suki (2011) An investigation of e-shopping quality determinants among students at a higher learning institution. Arabian Journal of Business and Management Review, 1 (1). pp. 55-72. ISSN 2223 - 5833
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Abstract
This study aims to investigate e - shopping quality determinants among students at a higher learning institution in Malaysia. Data was collected from 200 students and analyzed using multiple regressions. Results revealed that privacy/security emerge as the most important determinant of e - shopping quality among students followed by web site design. E - shopping quality does not determine by customer service and atmospheric/experiential factor. The e - retailers may improve or upgrade their e - shopping websites by understand which of the web site attributes influence consumers’ beliefs about online shopping. This study provides important implications for e-tailors whose web site developers must keep in mind that customers are not only web users with trust/safety and information needs, but also shoppers with service and experiential needs
| Item Type: | Article |
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| Keyword: | E-shopping Quality, Web site Design, Privacy, Security, Atmospheric, Experiential |
| Subjects: | H Social Sciences > HF Commerce |
| Department: | SCHOOL > Labuan School of Informatics Science |
| Depositing User: | SITI AZIZAH BINTI IDRIS - |
| Date Deposited: | 26 Aug 2013 11:09 |
| Last Modified: | 11 Oct 2017 14:19 |
| URI: | https://eprints.ums.edu.my/id/eprint/6823 |
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