Items where Author is "Azaze-Azizi Abdul Adis"
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Article
Suddin Lada and Joehan Joehari William and Azaze-Azizi Abdul Adis (2020) Application of AHP and DEMATEL Procedure on Brand Experience. International Journal of Business and Technology Management, 2 (1). pp. 1-7. ISSN 2682-7646
Azaze-Azizi Abdul Adis and Kim, Hyung Jun and Grace Phang Ing and Mohd Rizwan Abdul Majid and Izyanti Awang Razli and Zaiton Osman (2015) Purchase behaviour in advergame and the effect of brand attitude as a mediator. Asian Social Science, 11 (5). pp. 249-257. ISSN 19112017