Items where Author is "Grace Phang Ing"
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Article
Azaze @ Azizi Abdul Adis and Hyung Jun Kim and Grace Phang Ing and Mohd Rizwan Abdul Majid and Zaiton Osman and Izyanti Awang Razli (2015) The impact of character presence and entertainment value on brand recall and brand attitude in advergame. Australian Journal of Basic and Applied Sciences, 1 (2). pp. 486-492. ISSN 1991-8178
Azaze-Azizi Abdul Adis and Kim, Hyung Jun and Grace Phang Ing and Mohd Rizwan Abdul Majid and Izyanti Awang Razli and Zaiton Osman (2015) Purchase behaviour in advergame and the effect of brand attitude as a mediator. Asian Social Science, 11 (5). pp. 249-257. ISSN 19112017