Items where Author is "Kim, Hyung Jun"
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Azaze-Azizi Abdul Adis and Kim, Hyung Jun and Grace Phang Ing and Mohd Rizwan Abdul Majid and Izyanti Awang Razli and Zaiton Osman (2015) Purchase behaviour in advergame and the effect of brand attitude as a mediator. Asian Social Science, 11 (5). pp. 249-257. ISSN 19112017