Items where Author is "Lim Ming-Fook"
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Pan Meizhen and Lim Ming-Fook and Li Xiaoqing and Brahim Chekima (2025) Promoting sales in e-commerce live streaming: How streamer credibility, attractiveness, and time pressure drive purchase decisions. International Journal of Research and Innovation in Social Science (IJRISS), 9. pp. 7046-7053. ISSN 2454-6186