Items where Author is "Lim Ming-Fook"
 | Up a level |
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Pan Meizhen and Lim Ming-Fook and Li Xiaoqing and Brahim Chekima (2025) Promoting sales in e-commerce live streaming: How streamer credibility, attractiveness, and time pressure drive purchase decisions. International Journal of Research and Innovation in Social Science (IJRISS), 9. pp. 7046-7053. ISSN 2454-6186